Dear community,
Happy New Year. As we slowly get back to the grind, and with a Bitcoin halving in sight, we can expect many projects to launch on the back of a strong market recovery. Most projects will not have the funds to launch through an IEO, which makes IDOs and launchpads the most viable option.
The term ‘launchpads’ hardly generates trust today. With a growing number of scams, ‘dead’ projects, and obscure distribution of funds, such platforms are often seen as a way to collect investors’ funds without any responsibility attached.
As a result, we’ve seen more alternatives coming along. These include fair launch models, liquidity pool distribution, and more. All of them work well, but there’s a catch. The model primarily benefits projects, as these are the revenue-generating customers for said platforms. Investors are kept in the dark when it comes to the potential for growth and distribution of funds.
So what is the solution? How do we make things fair again while still ‘putting the customer first’?
Introducing Forcefi’s token launch model
Over the past year, we’ve tried to create a hybrid model that is equally beneficial for projects and investors alike. Instead of giving projects all the upside and investors all the downside, we create a model that gives the upside to both… if a project deserves it!
Here’s how it works.
Projects about to launch join Forcefi to plan their GTM strategy. Once there, they share useful links and documentation of their project so that our ±200 curators can review it and apply to work with them. By working with curators, two things happen:
- You get assistance for your GTM plan by hiring KOL managers, PR specialists, etc.
- You get a positive reputation by publically onboarding trusted professionals.
(1) primarily benefits you and your project, as you now have all the help you need ahead of your launch, at a premium rate. If the whole GTM strategy were to be executed by the core team, it would require more time, and be less efficient. (2) benefits both your project and investors. The curators you onboard are highlighted in your profile during the time of your collaboration, which makes your project more trustworthy for investors. Investors on the other hand discover your project through the onboarded curators and explore it on their own accord. The higher the on-chain reputation score of curators, the higher the trust score of the project.
It is important to remember that our platform is still at an early stage, and launching with us doesn’t mean that you ‘rent a community’. Instead, community awareness and marketing is done by the curators you onboard. We do not take a commission or charge any markups to deals made on our platform. All that is required is a one-time payment to access our curator database.
Cost of launching a token
Launching a token can only be done by projects that have subscribed to one of our paid plans. There is no upfront payment necessary to organize the launch.
One important difference in our launch model lies in the fundraise fee. Since most projects nowadays aim to launch on a bootstrapped basis, the budget to hire assistance for their GTM is usually lower than required. For that reason, we redistribute 55% of the fundraise fee you pay to Forcefi (3%-5% of total money raised) back to the curators that helped the project launch. This means that each curator gets a hefty bonus following the launch of a project, allowing them to charge less, and motivating them to help you succeed.
Additional benefits
Forcefi’s launch model is highly customizable, supporting private/public sales models, with variables such as cliffs, vesting periods, whitelisting, and more. This allows you to raise funds even before a public sale takes place (e.g. during your seed sale). If your investors require a transparent rapport of fund distribution you can also use tools on our platform to highlight the purpose and destination of every transaction.
Finally, we couldn’t be a decentralized incubator if we didn’t help you with our strong network. All Forcefi-listed projects get access to our network through warm intros by the core team. After hopping on a call and understanding your needs, we do our best to connect you with people who can help you launch with success, without having to rely on chance. Keep in mind that we don’t take a commission by recommending curators; this service is offered at an early stage to help us gain proof of concept.
Putting it all together
Launchpads are flawed, and the industry is slowly pushing them away for more reliable models. Forcefi caters to the needs of both projects and investors by building a hybrid solution specifically aimed towards bootstrapped projects.
We, at Forcefi, help early-stage projects by providing free strategy sessions, weekly progress calls, and access to a database of highly-qualified experts across a variety of fields. We operate as a permissionless incubator, allowing anyone to come, take advantage of the resources we provide, and improve their startup journey. Join us today for free, and let’s hop on a call soon!
